Substrates – More to choose from then you think

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You may have heard the old adage, “that’s not even worth the paper it’s printed on!” Well, printing is much more than just the process of applying ink to paper.  There are numerous print methods and a variety of materials, called substrates, to print on.  There’s more to paper, board, and plastics than meets the eye. By using the substrate to your advantage, you can make a big impression with consumers.  Here are some examples of both common and unique substrates for printing.

Paper: We’re all familiar with traditional printed paper pieces, like catalogs, brochures, mail pieces, and various other marketing collateral. But, paper takes on a whole new look depending on the type you choose, how you print, and the coatings you use. Should you use coated, uncoated, recycled, or a synthetic paper for your project?  With the various brands and types of paper to choose from, this can be a daunting task.  At Grafika, we can help you find the perfect choice.

Board:  In today’s packaging landscape, the choice of materials, differences in properties, and the product application can create some interesting nuances. The choice of a substrate is influenced by a number of key parameters, including the requirements of performance, product protection, design features and requirements, sustainability, and overall value.  Whether you need bleached or unbleached paperboard or a recycled board, we can work with you to define the best board option for your project.

Vinyl:  As a substrate, printed vinyl has many uses, including wall decor, shelf talkers, book covers, special marketing and promotional items, and more.  Like paper, special finishing extras, like adhesives, colors, and custom die-cuts, make a huge first impression.

Plastic: Plastic can take on many forms as a printing substrate.  The substrate can be clear, colored, or translucent and can form the basis of folding cartons, book covers and inserts, overlays, unique mail pieces, and more.  Special options like colors, screen printing, binding, and finishing make the possibilities nearly endless.

Use our expertise to help you design the perfect product.  We’re happy to assist you in making your product outshine the competition or wow a prospective customer. Exploring substrate options can be a real win for your business!  Your Grafika representative will be happy to talk with you about all these amazing options.

Contact us today so we can help you navigate the options and take your printing projects to the next level. Remember…it’s not just ink on paper!

Address: 710 Johnston Street, P.O. Box 2153, Sinking Spring, PA 19608
Phone: 610.678.8630 Email us:



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