It’s not just about the ink, is it?
When your needs go beyond a simple print job, it’s time to think creatively, and look for a true partner in innovation. Grafika is an award-winning, multi-dimensional print provider of packaging, labeling, wall art, and transfers. What makes us unique is what’s under our roof. We feature both conventional, and UV offset, flexo, digital, and screen printing in one facility. This combination allows us to deliver some of the most unique, and creative print solutions available.
GRAFIKA MISSION & VISION
We’re committed to providing our customers with the finest packaging, labels, and printed products to aid them in building their business and brand. Our goal is to help position customers as the market leader in their industry. We accomplish this by being fully engaged in their business, understanding their objectives, and delivering on our promises. Only this commitment level creates the trusting relationship they expect in a true business partner.
To be the most technologically-advanced print provider in North America. Our mission is to continually exceed our customers’ expectations with high-quality products and reliable service, to profitably grow our organization, and to provide a challenging and rewarding work environment for our employees. To meet these goals, Grafika will proactively invest in cutting-edge technology solutions to ensure its future as a technologically-advanced print provider. Offerings will include Offset, Flexo, Screen, and Digital solutions capable of producing products with a multitude of ink options, as well as a wide variety of substrates. This unique diversification will allow us to anticipate rapidly-changing and emerging needs in the marketplace.
Our vision is to operate a stable and profitable company that provides sustainability to our customers, employees, and shareholders. We are strongly committed to uphold our legacy of culture, integrity, and respect through a professional and high-performance work environment, which is customer focused. This has been — and will continue to be — the cornerstone of our business. We believe in utilizing new, efficient, innovative, and diverse print solutions, while providing market-competitive pricing. It is the responsibility of each employee to contribute to the success of Grafika through their innovative thinking, cost-effective solutions, superior performance, smart decision making, and the dedication to deliver a quality product.
BERNIE ELZER III
We listen to our business partners, figure out what their needs are and we adapt. We don’t make them fit into a cookie-cutter box. For over 50 years, our vision has been to provide high-quality print solutions with unparalleled attention to detail, utilizing cutting-edge technology and delivering personalized customer service at a competitive price.
Grafika Was Founded
Grafika is founded in 1963 by Bernard J. Elzer, Sr., and two local artists, Rudolph M. Mosteller, and William A. Kreitler. Theirs is – quite literally – the archetypal “American business started in the basement story.” With some luck and lots of pluck, the partners succeed in transforming a simple ping pong table into a rudimentary screen printer, and a business is born.
In 1978, Berkshire International (and subsequently, VF Corporation) purchases the business, which is known as Grafika Commercial Arts, Inc. During this time period, Grafika experiences tremendous growth and begins offering quality offset printing and related services.
Bernard Elzer, Jr.
Bernie Elzer, Sr. retires and Bernie Elzer, Jr. takes over as president. The company conducts business as Grafika Commercial Printing, and is at the cutting edge of the printing industry.
Grafika makes the strategic decision to focus and build consumer packaging as one of its major core competencies. Additionally, Grafika embraces CTP (Computer To Plate) Technology. This marks the end of film and the beginning of color management technology.
Bernard Elzer, III
Bernard Elzer, III purchases the business from Bernard Elzer, Jr., who retires from the business. Bernie begins in his capacity as majority shareholder and President & CEO, lending three generations of leadership and experience to the business. His customer-centric focus and drive for innovation set up the business for steady growth.
Becoming a Market Leader
Grafika enters the next phase as a market leader in the consumer packaging industry with the investment in a new Koenig & Bauer Rapida 106 X high speed press. Our press will be one of the most sophisticated 106 presses in the country based on all the technological advances we have built into the press. The 106 X can run up to 20,000 sheets per hour. It will be equipped with the most advanced logistics technology and a vision system that will maintain color consistency and inspect each printed sheet for any defects guaranteeing our customers that every sheet is printed to their exact specifications.
Building Our Future Today
We are poised to be a packaging manufacturer that exceeds the needs of our customers. Grafika is working on new and innovative automation and robotic upgrades that will reduce our overall cost structure keeping us as market competitive as possible for today and long into the future.