Now introducing, the DPC!

While the economy retreats Grafika forges ahead with the introduction of its new Digital Production Center (DPC). “So what is this nebulous-sounding† Digital Production Center?”, you ask. I’m not going to lie, its ultimate definition is yet to be defined but for now we’ll just say that the DPC produces or finishes product employing computer-to-[insert device name here] production methods. I told you the DPC definition was nebulous† (great word isn’t it?). It’s not nebulous† because we can’t figure out what to do with it but more because we keep thinking of new applications for ourselves and our customers.

Traditionally, equipment such as computers, vinyl cutters and wide-format inkjet printers would provide the foundation of a signage/display graphics shop. Grafika is not looking to compete with our sign printing brethren. We’ve launched this new department by continuing to build on our strengths in the decorative wall décor and retail decoration (sometime known as POP and POS) markets (http://www.grafikaprint.com/PrintingServices.asp?Service=All). For example, we are producing custom cut-vinyl graphics and phrases for indoor and outdoor use. Part of the service involves receiving orders directly from customer’s website, producing product, packaging and shipping directly to the end-consumer directly from Grafika.

Grafika does not intend to stop there. We are already looking to expand product offerings to include other wall décor products as we develop new, unique product ideas and techniques to differentiate what we can offer our customers and they can conversely offer to their clientele. In the case of the DPC, the value Grafika brings may not be in the use of bleeding-edge technology but in our drive and ability to search for and find new ways to do something better than others (or even ourselves) may be doing it currently.

† ‘nebulous’ used (3) times