Customers Value Grafika Services
In 2007 we employed the services of Northstar Marketing, Inc. to facilitate our brand-building process. The pivotal piece of this process was the Grafika Customer Survey conducted in October/November of 2007. In this survey we asked our customers, suppliers, and prospects questions about price competitiveness, quality, and service.
The results showcased one resounding theme from our current customers: Grafika’s professionalism, response to customer needs, innovation, quality of product, and superior services. (See customer testimonials) We are very grateful for this recognition and thankful for the relationship we have with our customers..
One result that really shocked me was customer disclosure that Grafika, although very competitive, did not always offer the lowest price. Well, maybe shocked is a bit strong: Did I really expect our customers to say our prices were too low? Forty years of press wash and uv inks has not caused that many damaged brain cells!
All kidding aside, I appreciate the honesty and do realize we are not always the cheapest in unit price; however, Grafika does offer very competitive pricing. Our customers continually choose Grafika because of the value we provide “Beyond Ink on Paper.”
The pricing comments were consistent between our prospects and our customers. The difference is that our prospects have yet to place a value on our services. Without the experience of purchasing from Grafika, the decision is purely based on price not value. Our goal is to showcase our services and turn those prospects into life-long customers.
Grafika continually learns from each customer and from each prospect. We work hard at understanding each individual business and each unique purchasing practice. Our mid-size family approach allows us to tailor our products and services to each individual customer. Our tenacity is often rewarded through increased business; however the best reward is the partnerships and friendships which are formed along the path of discovery.
The results showcased one resounding theme from our current customers: Grafika’s professionalism, response to customer needs, innovation, quality of product, and superior services. (See customer testimonials) We are very grateful for this recognition and thankful for the relationship we have with our customers..
One result that really shocked me was customer disclosure that Grafika, although very competitive, did not always offer the lowest price. Well, maybe shocked is a bit strong: Did I really expect our customers to say our prices were too low? Forty years of press wash and uv inks has not caused that many damaged brain cells!
All kidding aside, I appreciate the honesty and do realize we are not always the cheapest in unit price; however, Grafika does offer very competitive pricing. Our customers continually choose Grafika because of the value we provide “Beyond Ink on Paper.”
The pricing comments were consistent between our prospects and our customers. The difference is that our prospects have yet to place a value on our services. Without the experience of purchasing from Grafika, the decision is purely based on price not value. Our goal is to showcase our services and turn those prospects into life-long customers.
Grafika continually learns from each customer and from each prospect. We work hard at understanding each individual business and each unique purchasing practice. Our mid-size family approach allows us to tailor our products and services to each individual customer. Our tenacity is often rewarded through increased business; however the best reward is the partnerships and friendships which are formed along the path of discovery.
posted by Bernie at
3:28 PM
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