I am still here!
It's now well established that I'm not so good at this blogging thing, since it's been nearly half a year since my last entry. But my lack of a post hasn't meant a lack of excitement here at Grafika over the last 5 months.
During my blogging hiatus, we've continued our branding process; continued to establish new customer relationships; adapted new technologies for improved customer service and product quality (see our new on-line proofing system) and reorganized our plant for lean and green operations (see recycling stats).
Throughout the past 5 months, my travels have taken me to trade shows such as CHA and Label Expo, and across the states visiting customer plants. I've seen a print industry that's been hit hard. During a recent visit to Label Expo in Chicago a salesman for a press supplier commented that his costumer base had shrunk from 100 to 25 in a single geographic location. I am proud that Grafika is still on his list.
Grafika continues to strengthen not because we purchase technology different than another, but because of the way we use technologies to foster total cost relationships. Our diverse product offering and competitive "total cost" strategy has been successful in both building a loyal customer base and establishing new relationships.
Listen, you will always find a cheaper price when shopping piece by piece, and if that is solely what you are looking for, Grafika may not be your printer. However, as I listen to customers I see a trend from looking at cost purely from a price point perspective and shifting to a total cost perspective. In more and more cases, we are seeing printing projects finding their way back to the USA from China.
Initially price point is very attractive when looking overseas. However, there are many challenges with purchasing printing overseas. Grafika is positioned perfectly to meet the quick turnaround requirements of marketing, cost effective solutions of management, and to provide the services required to keep our customers on their competitive edge. When you look beyond ink on paper Grafika is the total cost solution.
On the personal side, I'm sure you've been waiting with bated anticipation since my first post... so I will leave you with this: the video of my hole-in-one. Bernie’s hole in one link. This week is the one-year anniversary of the swing that won me a new car. And more recently I have finished up my first full triathlon season. This was a very rewarding season which deserves a dedicated blog post - so be looking for that in the next week... or so.
During my blogging hiatus, we've continued our branding process; continued to establish new customer relationships; adapted new technologies for improved customer service and product quality (see our new on-line proofing system) and reorganized our plant for lean and green operations (see recycling stats).
Throughout the past 5 months, my travels have taken me to trade shows such as CHA and Label Expo, and across the states visiting customer plants. I've seen a print industry that's been hit hard. During a recent visit to Label Expo in Chicago a salesman for a press supplier commented that his costumer base had shrunk from 100 to 25 in a single geographic location. I am proud that Grafika is still on his list.
Grafika continues to strengthen not because we purchase technology different than another, but because of the way we use technologies to foster total cost relationships. Our diverse product offering and competitive "total cost" strategy has been successful in both building a loyal customer base and establishing new relationships.
Listen, you will always find a cheaper price when shopping piece by piece, and if that is solely what you are looking for, Grafika may not be your printer. However, as I listen to customers I see a trend from looking at cost purely from a price point perspective and shifting to a total cost perspective. In more and more cases, we are seeing printing projects finding their way back to the USA from China.
Initially price point is very attractive when looking overseas. However, there are many challenges with purchasing printing overseas. Grafika is positioned perfectly to meet the quick turnaround requirements of marketing, cost effective solutions of management, and to provide the services required to keep our customers on their competitive edge. When you look beyond ink on paper Grafika is the total cost solution.
On the personal side, I'm sure you've been waiting with bated anticipation since my first post... so I will leave you with this: the video of my hole-in-one. Bernie’s hole in one link. This week is the one-year anniversary of the swing that won me a new car. And more recently I have finished up my first full triathlon season. This was a very rewarding season which deserves a dedicated blog post - so be looking for that in the next week... or so.
posted by Bernie at
1:38 PM
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